Areas of Expertise

Product design

User Experience

User research

Art Direction

Hello,

As a UX/UI designer and researcher, my core passion is to delve into the intricacies of how technology shapes human behavior, motivating me to craft innovative solutions that not only elevate efficiency and convenience but also prioritize the well-being and needs of society as a whole.

With a Master's degree in User Experience Design from the University of Arts London, a world-leading Arts and Design institution, and several years of hands-on experience in user experience and research, I bring a distinct perspective and a comprehensive skill-set to what I do, enabling me to approach my work with a unique and innovative mindset.

I lead the design strategy and vision for Right Bite, overseeing end-to-end design efforts. I have successfully managed multiple projects that enhanced conversion rates and revamped the post-subscription process to significantly increase customer retention. I had the privilege of leading a team effort to revamp the Almosafer Hotel product, crafting a seamless and intuitive customer journey that significantly increased bookings and strengthened customer loyalty. My passion for innovative design is further exemplified by a mood-enhancing sound installation that I designed at the Barbican Centre, Europe’s premier performing arts institution.

In my free time, I enjoy sports, yoga, and immersing myself in nature, which provides a constant source of inspiration and renewal for me. I am excited to continue creating meaningful and impactful designs that improve people's lives. 

Thank you for visiting my portfolio!